The Power of the Nudge

Everyone needs to be pestered sometimes. A new study suggests that college students may be among those who most need to be nudged to stay on track.

The study was a large-scale randomized analysis of the impact of a commercial service that provides individualized coaching to students on time management, academic goals and other subjects. The coaches call regularly and try in particular to link students’ life goals with their academic goals — and to use the former to motivate progress on the latter.

The study — by Eric P. Bettinger, an associate professor of education, and Rachel Baker, a doctoral student, both of Stanford University — found that the services had a statistically significant impact on student persistence. The impact was greater for men than for women — a potentially important finding, given the lower enrollment and graduation rates of men at many institutions.

Read the full article at Inside Higher Ed

Advertisements
This entry was posted in Newsworthy Research and Trends Articles. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s