Why Disadvantaged Students Are More Influenced by College Marketing

From The Chronicle of Higher Education:

Disadvantaged students are more likely to search for colleges haphazardly, rather than in the systematic way a good counselor would encourage. And that makes them more susceptible to marketing from lower-tier colleges that may not be a good fit, academically or financially. That’s the takeaway of a new paper that will be presented on Wednesday at the annual meeting of the American Educational Research Association but is not yet available online.

Read the full article here.

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