To Attract Students, Experts Say, Persistence Pays

From The Chronicle of Higher Education:

Some parents and prospective students might be annoyed by the seemingly endless stream of postcards and e-mails they get from colleges hoping to persuade them to apply.

But those efforts aren’t likely to stop anytime soon, a panel of admissions professionals told an audience here on Monday during a session at the annual meeting of the National Association of College and University Business Officers.

Read the full post here.

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