From The Huffington Post:
The killer personal statement, now a hot commodity, may be the most popular literary genre on our virtual shelves, at least between July and November of every year. The genre long ago spawned dozens of how-to guides, but our obsession has only recently seeped into popular culture, with sightings in the movies (Admission, Flight) and this fall, it’s the subject of a major novel, Lacy Crawford’s Early Decision, written by former essay coach to the well-to-do.
This has also been a banner year for the essay because of big changes to the Common Application and the publicity that ignited — some negative, some positive (see my responses to both here). Whether good or bad, the focus on all of it only reinforces How Much the Essay Matters.