The Office of Undergraduate Admissions, Stress, and Sales?

From The Chronicle of Higher Education:

Welcome to the admissions profession, the career you just fall into. Please make eye contact with each prospective student when describing this great campus, but remember, this isn’t marketing, OK? Learn everything about data. Technology, too. As for those nerves: Sooner or later, you just get used to all the administrators, trustees, and professors watching our office like half-starved hawks.

Read the full story here.

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