Does Your Admissions Office Have ‘Cultural Intelligence’?

From The Chronicle of Higher Education:

The modern admissions office doesn’t need a good student-recruitment plan—it needs many of them. After all, what resonates with one applicant might not matter to another.

At the ACT’s Enrollment Planners Conference here on Friday, two admissions officials described how class and culture affect students’ college choices. The discussion was based on Inside the College Gates: How Class and Culture Matter in Higher Education, a recent book by Jenny M. Stuber.

Read the full story here.

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