From Inside Higher Ed:
A trio of senior college enrollment officials gave a peek into how they decide which students to recruit. The process now involves number-crunching students’ demographic and economic information — not just sending chipper ambassadors to every nearby high school, mailing glossy books to students’ homes and relying on gut instincts.
The discussion, during a session at the annual meeting of the National Association for College Admission Counseling, was one of many to take place here about how to hunt for students. The search for students involves a web of data points, formulas and consulting firms that perhaps few parents and students are aware of.